How to create a business keyword?

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The user who has already decided to buy will turn to a commercial keyword , and not a generic one. These keywords, as you have seen, are often geolocalized to interest an even more specific part of the public, or must be considered in all their facets to concern even more people who, perhaps, carry out the search using synonyms, even if not entirely pertinent.

The commercial keyword is not always the one with the mobile list highest search volume. This concept, which must be clear to both the SEO Specialist and the client, allows you to focus your attention and budget not only on a "relevant" keyword, but on the most suitable one to reflect a search intent, so as to waste as few resources as possible.

It's simple: to create a commercial keyword, you simply combine a general keyword with terms that hint at possible commercial transactions, such as "sale", "retail", "discount", "deals", "shipping". These are long-tail keywords with a much lower search volume than simple keywords, but with much higher potential.

The reason, in fact, is search intent. If you are looking for "deals on artisanal acacia honey", it is probably because you have every interest in buying it, and (at least for the moment) you have no interest in finding recipes that contain it.